Calvin Klein introduced its first underwear collection in grand fashion – a billboard of Olympian Tom Hintinaus towering over Times Square in the brand’s now signature briefs. Since that 1982 debut and the subsequent launching of women’s intimate apparel, a succession of musicians, models, media personalities and others have posed in their Calvins.
Today, the undergarments are the American embodiment of modern, body conscious and style. Its logo-banded briefs and women’s underwear reign among Calvin Klein’s top sellers. Also in store: Lingerie, bras, panties, and active wear for her; boxers, briefs and trunks for him.